Marketing Minute
Practical coverage on local search, patient acquisition, retention, reputation, and pharmacy marketing operations.
Local pharmacy marketing still works when it is built around trust, convenience, service awareness, and repeat patient relationships. Owners should focus on…
May 10, 2026 / 5 min read
Patient loyalty is built through reliability, access, communication, service confidence, and the feeling that the pharmacy knows the patient. Owners should treat…
May 10, 2026 / 4 min read
The FDA is cracking down on telemedicine companies and online retailers for illegally marketing compounded weight loss drugs like semaglutide. This article…
Apr 22, 2026 / 4 min read
This comprehensive guide introduces the concept of patient personas to help independent pharmacies move beyond generic marketing and build targeted, relationship-driven strategies.…
Apr 22, 2026 / 15 min read
Every pharmacy needs a structured new patient program designed to impress newcomers and provide compelling reasons for them to return soon. Not…
Dec 27, 2025 / 3 min read