Marketing Minute
Practical coverage on local search, patient acquisition, retention, reputation, and pharmacy marketing operations.
The FDA is cracking down on telemedicine companies and online retailers for illegally marketing compounded weight loss drugs like semaglutide. This article…
Apr 22, 2026 / 4 min read
This comprehensive guide introduces the concept of patient personas to help independent pharmacies move beyond generic marketing and build targeted, relationship-driven strategies.…
Apr 22, 2026 / 15 min read
Every pharmacy needs a structured new patient program designed to impress newcomers and provide compelling reasons for them to return soon. Not…
Dec 27, 2025 / 3 min read